Spatial Blog | psychogeography

Why tracking #bikinis, #babies, and #versace mentions can save retail

At Spatial we analyze social media to reveal what types of people are in the surrounding area. This goes a step beyond census data to quantify the personality of the surrounding community. Something ...

Lyden FoustMar 19, 2018

The most underrated neighborhood in Cincinnati, according to social media data

Social media data is a direct indicator of how much activity happens in an area. Spatial.ai assigns qualities to these activities. Here are the results for our 2017 analysis of Cincinnati ...

Griffin MorrisJan 15, 2018

Rebuilding the Midwest from the Internet Up

The Death of a Great American City — a 9 year old’s point of view Once upon a time, you could group the midwest economy into three categories: Factories, Farms, and Other. Growing up in Richmond, ...

Lyden FoustDec 05, 2017

Redefining Community Boundaries with Social Media Data

What makes a community? As a group of ethnographers and data scientists, this is a philosophical question that we struggle with every day at Spatial. If you are unsure what ethnography is, webster ...

Phil MartinNov 07, 2017

I Built a Machine that Knows my Hometown Better than I Do

As someone born in Cincinnati who has lived here for the first 18 years of my life, I thought I knew this place well. Since I left to study at Ohio State, I’ve had every opportunity to come back to ...

Jack SchroderOct 10, 2017

Reshaping Cities to Fit Humans

Lyden FoustSep 14, 2017