Spatial Blog

Why tracking #bikinis, #babies, and #versace mentions can save retail

At Spatial we analyze social media to reveal what types of people are in the surrounding area. This goes a step beyond census data to quantify the personality of the surrounding community. Something ...

Lyden FoustMar 19, 2018

How to Predict the Best Neighborhood for a Retailer Within Any Market

In April 2017, Payless, a low-price shoes franchise, declared bankruptcy and made plans to close the door to 400 underperforming stores, a whopping 10% of their total existing stores. Within ...

Griffin MorrisFeb 15, 2018

Franchise Reduces the Amount of Error in their Site Revenue Predictions by 48%

When a dry cleaning franchise with over 60 nationwide locations wanted a sure win for their next site, they knew they had to approach the site selection process differently. Certainly they valued the ...

Griffin MorrisJan 18, 2018

The most underrated neighborhood in Cincinnati, according to social media data

Social media data is a direct indicator of how much activity happens in an area. Spatial.ai assigns qualities to these activities. Here are the results for our 2017 analysis of Cincinnati ...

Griffin MorrisJan 15, 2018

Interning at a top tech startup: The power of autonomy, working out at lunch, and the millennial mindset.

I spent 4 months this year interning at Spatial.ai, a cutting edge startup out of Cincinnati. It’s the 4th and final internship of my undergraduate career, and after the previous three experiences, I ...

Jack SchroderDec 20, 2017

Rebuilding the Midwest from the Internet Up

The Death of a Great American City — a 9 year old’s point of view Once upon a time, you could group the midwest economy into three categories: Factories, Farms, and Other. Growing up in Richmond, ...

Lyden FoustDec 05, 2017

5 Jedi Mind Tricks to Give Anyone Effective Feedback

In my college career, I’ve interned at four companies, camp counseled in Switzerland, worked in project teams at CERN, and led multiple student organizations. Across these experiences, I’ve ...

Jack SchroderNov 15, 2017