Ranking locations for site selection using Geosocial data
In our previous post for Portfolio Analysis, we identified which Geosocial segments are related to successful Shinola stores. The result was the Shinola Index - a performance metric made up up LGBTQ Culture, Bookish, Girl Squad, and Coffee Connoisseur.
Today, we pick up where we left off and use that index to choose a new Shinola store in the Cincinnati market.
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