Nov 25, 2019

Geosocial Use Case: Suitability Analysis

 

Ranking locations for site selection using Geosocial data


In our previous post for Portfolio Analysis, we identified which Geosocial segments are related to successful Shinola stores. The result was the Shinola Index - a performance metric made up up LGBTQ Culture, Bookish, Girl Squad, and Coffee Connoisseur. 

 

Today, we pick up where we left off and use that index to choose a new Shinola store in the Cincinnati market.

 

 

Watch Video View Interactive Storymap | Download PDF

 

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