Nov 25, 2019

Geosocial Use Case: Suitability Analysis


Ranking locations for site selection using Geosocial data

In our previous post for Portfolio Analysis, we identified which Geosocial segments are related to successful Shinola stores. The result was the Shinola Index - a performance metric made up up LGBTQ Culture, Bookish, Girl Squad, and Coffee Connoisseur. 


Today, we pick up where we left off and use that index to choose a new Shinola store in the Cincinnati market.



Watch Video View Interactive Storymap | Download PDF


Looking for other use cases?

Explore the growing list of use cases for Geosocial data, such as Site Selection, Leasing Strategy, and Marketing.





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