Creating a Geosocial Strategy for a Retailer

Geosocial data is quickly becoming a new criteria for retailers and restaurants when selecting new locations (case study). Approaches to using this data varies. We’ve already covered how it can ...
Griffin MorrisOct 25, 2018

How to Super-Charge Your Marketing Strategy with Geosocial Data

Location impacts nearly every consumer-focused business. This is particularly true for retailers, restaurants, and consumer goods companies. We have explained in other posts how important it is to ...
Griffin MorrisOct 12, 2018

Playing Matchmaker: How Property Owners & Operators Leverage Geosocial Data

As a retail property owner or operator, how can you drive success?   Ultimately, it all comes down to attracting the right tenants. If your tenants succeed, you succeed. Tenants succeed when they are ...
Griffin MorrisJul 13, 2018

ICSC 2018 Recap

After attending ICSC RECon this past May, we wanted to share and reflect on our experiences there. We compiled a few questions that we received from investors, teammates, and people we met at the ...
Griffin MorrisJun 25, 2018

What if you could read the mind of a community?

   
Griffin MorrisApr 27, 2018

How to Predict the Best Neighborhood for a Retailer Within Any Market

  In April 2017, Payless, a low-price shoes franchise, declared bankruptcy and made plans to close the door to 400 underperforming stores, a whopping 10% of their total existing stores. Within ...
Griffin MorrisFeb 15, 2018

Franchise Reduces the Amount of Error in their Site Revenue Predictions by 48%

When a dry cleaning franchise with over 60 nationwide locations wanted a sure win for their next site, they knew they had to approach the site selection process differently. Certainly they valued the ...
Griffin MorrisJan 18, 2018
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