Jul 02, 2018

Fourth Of July Social Media Map: "Proud Citizens of Cincinnati"

“Taxation without representation!” - the original complaint shared by American colonists that came to a head on July 4th, 1776. The day Jefferson penned the final stroke of the Declaration of Independence. After hearing the news for the first time, colonists broke out in bonfires, ringing bells and band music.

There remains a strong thread of the proud citizenship that the original declaration afforded Americans. For the upcoming Fourth of July celebration, we are sharing a sneak peek at the “Proud Citizen” social media generated category.

 

How Do You Find Proud Citizens On Social Media?

By categorizing social media based on text similarity (more on our method here), we reveal how areas stack up against one another for a given social topic. The categorization is built bottom-up - we didn’t set out to find “Proud Citizens”, it just happened to be a type of conversation people naturally engage in on social media.

 

What is a Proud Citizen?

Some of the over 200 topics our text analysis organized for this specific category are:

[voted, shop local, American flag, military, presidents day, get out and vote, volunteer]

These people show more than just national pride, they engage directly in small ways to ensure their community, city, state, and country hear the voice of the citizen. They believe even a small voice and one vote can make a difference. Although interested in national affairs, this category seems to be even more interested in impacting the immediate community.

 

Over-Indexing Areas for Proud Citizens in Cincinnati

These are the areas that over-indexed for Proud Citizen conversation compared to the national average (national average = 0, 99th percentile = 10)

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  • Fort Thomas
  • Park Hills
  • Newtown area
  • Norwood
  • Fairfax
  • Marimont
  • Lower Price Hill
  • Fort Mitchell
  • East Side
  • Northside

 

Implications

What would knowing this information help us with?

Politicians: What if you target districts that were most vocal and cared most about their community? Would you campaign differently?

Marketers: Do the people associated with the brands you work with also deeply care about their community? Brands like Lululemon, Kroger, and Payless have all realized the success of their store is closely intertwined with the success of the community around it.

City Planners: Engaging the community is important. What if you knew which issues a community cared most about? Which areas would you focus your efforts on?

 

The forefathers had no clue how their declaration would have been received and had to act on intuition. Luckily today we can surface the mind of a community through the vast data of citizens.

What companies or use cases could you see this map being valuable for?